Talking to the Mouse The Walt Disney Corporation Essay

Talking to the Mouse â€Å"Around here, however, we dont look backwards for very long. We keep moving forward, opening up new doors and doing new things, because were curious...and curiosity keeps leading us down new paths.† ― Walter Elias Disney The Walt Disney Corporation has kept this curiosity as its drive for over 50 years. Disney is one of the most famous and successful entertainment and retail companies in the world. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney under the name of Disney Brothers Cartoon Studio. It first became famous as a leading organization in the American animation industry. Later it diversified into live-action film production, television, and theme parks, leading those industries†¦show more content†¦Most often, employees are given the opportunity to provide their input through meetings, surveys, and interviews. In turn, the organization provides information about its objectives, mission, expectations, and new programs and strategies through activities and written publications. This formalized form of communication provides consistency and clarity; communication can flow more easily and freely. Recently, many companies have introduce d the use of private websites and social media to give employees up-to-the-minute information updates. The Disney Corporation knows that internal communication is paramount to its success. Disney facilitates internal communication at every level, exhausting all methods. The corporation has 3 key strategies for its internal communication: facilitate information from every cast member, show each individual how they contribute, and meet diverse communication needs.(Cheryl 2011) The Executive Vice President and Chief Communications Officer, as of 2002, is Zenia Mucha. In this position, she is responsible for communications for The Walt Disney Company, both domestic and international. This includes acting as chief spokesperson and overseeing communication strategy and media relations for the company, its various business segments and its philanthropic and environmentalShow MoreRelatedWalt Disneys Career Essay1507 Words   |  7 PagesWalt Disney’s Career Imagine the world without Walt Disney, imagine never knowing who Mickey or Minnie Mouse were. Think about not ever laughing at a film created by Disney, not even 1 of the 635 ever produced. Walt has brought laughter into family rooms of millions and has continued that for almost 90 years. He was a legend. Walt Disney grew up drawing for friends and newspapers and ended up becoming one of the greatest entertainers and film producers. Walt Disney was born on December 5th,Read MoreDisney : The Top 500 Companies With Highest Gross Revenue1316 Words   |  6 Pagescompanies with highest gross revenue. 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